By Barry Stern, Ph.D.
Recently my wife Peggy and I set off on a vacation with our three teenagers to Zion, Bryce, and Arches national parks. I had no idea that this New York City boy would so appreciate the “in-your-face” nature experience. This was the last trip with all three still teenagers. And so, begging, cajoling, humoring, badgering, and bribing were requisite skill sets for participating in yet another hike in the scorching August heat. We were reality show “Sam-I-Am’s” in our own Dr. Seuss’ Green Eggs and Ham adventure.
This mesmerizing book echoes through my life. Fifty words, 49 of them monosyllabic, evoke recollections of my own childhood, that of my children, and even business, being cited by a few ex-IBM-ers I’ve met as “the greatest business book on persistence ever written.” (If you know more about the IBM connection, please let me know.)
But I now find myself thinking about this old friend differently. It’s not just about persistence. At this point, I’m thinking about it more as a tale reflecting our ability to help others realize their potential.
Sam-I-Am was convinced that his target unnamed creature would like those green eggs and ham if he would only just try them. This, despite, the crescendo of protestations, gave him, this monosyllabic strong man, the fortitude to stay with it. What personal power; what insight; what strength of conviction!
I’ve found that many folks confuse past performance with potential, believing that because leaders have been successful in other jobs (or who have eaten standard-issue eggs before, liked them and performed well fueled by them) they will make great leaders (and green eggs and ham consumers). This is a huge mistake, one with disastrous personal and organizational consequences.
Today, we have the knowledge base to understand potential at a deeper level than ever before. There are unnamed characters out there who think they will like and be fueled by green eggs and ham but in fact will get very sick on them; the converse is also true. So I ask us, do we have the courage to turn our knowledge into action to channel our inner Sam-I-Ams?
Barry Stern is vice president, Consulting Services and Delivery for Development Dimensions International (DDI).


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