By Barry Stern
Lately I’ve been obsessing about the power of culture to determine individual action. This has been less of an intellectual exploration than a personal one resulting from experiencing various cultures marking my personal journeys nowadays. In fact, I write once again from Dubai, the Middle Eastern summer desert heat forcing a consciousness about how to get the few blocks from hotel to office tower in a halfway presentable state.
My belief is that despite crafted marketing and employee communications to the contrary, many organizations treat culture as we did air quality in the carefree pre-global warming days. We’re alive because it’s there, we measure it just to be sure, but we don’t really understand it that pervasively or believe we need to do too much to change its make-up. In fact, our dirty secret is its better if it doesn’t change too much.
Yes, I’m well aware that many of us have engagement, cultural and pulse surveys galore. And I have yet to find the CEO that considers a revisiting and revamping of culture undiscussible. But the power of information or intent is only released through action and it is in action I fear we fall way short.
We do take halting, expensive steps. One executive recently confided to me his company’s new found success in attracting a bevy of individuals selected for “new normal.” However, since the current culture and systems went under examined and little thought given to how new normal behaviors would be supported, just a few months later only a small percentage remained. In fact, this is fairly typical. Based on data from a recent Recruiting Roundtable study, there’s a 50/50 shot that, mere months after a hiring decision, either a hiring manager or the new employee will experience “recruiting remorse.” Surely a significant percentage of this can be explained by the desperate motivations of an underemployed workforce amplified by an organizational failure to take into consideration the impact of current realities upon employees selected with a critical eye only towards the future.
So have the courage to ask:
- Do your senior executives, despite the data they have, fail to recognize the cultural air deep in your organizational lungs and likely to remain?
- What degree of alignment with the aspirational culture do recruiting practices have?
- How robustly has your organization defined the success profile of individuals needed to bridge the gap between the aspirational culture and the spirit-crushing realities of the current one? Does that profile include the personal characteristics, motivations, and resiliency necessary to survive in both?
- What are the purposeful reinforcements you provide for those more aligned with culture you are trying to create than with your current one? How are you insulating them from “oldthink”?
But most importantly, look in the mirror and ask yourself if you are willing to deal with the implications of your answers. Those of us who will be most effective are the ones who have the courage, skills, and yes the risk tolerance to deal with the answers.
Barry Stern is vice president, Consulting Services and Delivery for Development Dimensions International (DDI). Follow him on Twitter.


Recent Comments